Maybe you heard, but L.A. hosted its version of Mobile Chowdown — L.A. Street Food Fest — last weekend and lo-and-behold it sounded like some of the ideas I had to retrofit our little street food festival were actually incorporated there.
Mainly, they went with the tasting-size menus that I thought would be such a hit and encourage customers to try multiple offerings.
They also charged $5 a head in addition to whatever customers spent at the actual trucks, but vendors were allotted a set number of tickets to give away to their regulars.
And how did it all go? Well, supposedly about 10,000 people attended before event coordinators had to stop admitting people, turning away an estimated 10,000 more.
That’s obviously too many people, but are you telling me that Seattle’s vendors wouldn’t kill for that kind of exposure?
I seriously don’t think it’s too late to incorporate some of these ideas into Mobile Chowdown 3, but time is certainly running short.
Just for good measure, here’s a link to pictures of some of the food.
bayarearefugee
